Carefully Selected
Vehicles are chosen with quality and value in mind.
About Us
About Elso Cars
Built on Trust. Driven by Standards.
A straightforward, customer-focused approach to buying and selling quality pre-owned vehicles in Strand.
Handpicked VehiclesQuality selected with care.
Full Service HistoryClear history where available.
Workshop CheckedPractical inspection standards.
Roadworthy IncludedPrepared for the road.
Accident-Free StandardsHonest vehicle information.
Our Story
Driven by people who know the motor industry
At the heart of Elso Cars are founding directors and brothers, Carl and Francois, whose shared passion for cars and commitment to service built the business from the ground up.
Carl entered the motor industry in 2007, starting with vehicle check-ins and customer calls before progressing to Sales Manager and later Dealer Principal.
After three years in the United States, Francois returned home with fresh ideas and an entrepreneurial mindset. Together, the brothers launched Elso Cars on the values of trust, transparency and excellent customer service.
Starting in wholesale pre-owned vehicles, Elso Cars opened its own showroom in November 2022. In 2024, a partnership with De Beers Autohaus further strengthened the business with a broader vehicle selection, a more experienced team and an even stronger customer offering.
Our Journey
Experience built over time
2007Motor industry beginnings
2010Growth through sales leadership
2015Dealer principal experience
2022Elso Cars opens in Strand
2024Partnership and continued growth
Why Choose Elso Cars?
Standards you can feel in the experience
Transparent Process
Honest information at every step of the way.
Trusted Reputation
Service built on consistency and customer care.
After-sales Support
Helpful support continues after the handover.
Vehicle Selection
Experience behind every recommendation
Practical questions and clear comparisons help narrow the available options around the way you drive.
Understanding what you need
The conversation begins with how, where, and why you drive so the team can help narrow the available options.
Comparing the right options
Clear vehicle information and practical guidance make it easier to compare choices without unnecessary pressure.
Support through the process
The team remains available as you move from an initial enquiry to viewing, purchase, or trade-in.
Meet the Team
The people behind Elso Cars
Carl Bodenstein
DirectorPractical motor-industry experience and a customer-first approach.
Call Elso Cars
Francois Marx
DirectorA hands-on focus on the customer journey and dealership experience.
WhatsApp Elso CarsYour next step
Ready to find your next car?
Browse the current showroom or speak to the Elso Cars team.