At the heart of Elso Cars are founding directors – and brothers – Carl and Francois, whose shared passion for cars and commitment to excellence have driven the business from the ground up.

Carl began his journey in the motor industry in 2007, starting at entry level by checking in vehicles and answering calls. Through dedication and hard work, he climbed the ranks to become a Sales Manager and eventually a Dealer Principal.

After spending three years in the United States, Francois returned home with fresh insights and an entrepreneurial spirit. Together, the brothers decided to combine their expertise and love for cars to launch Elso Cars – a business rooted in trust, transparency, and top-tier customer service.

Initially focused on wholesale pre-owned vehicles, their vision expanded. In November 2022, that dream became reality with the opening of their very own Dealership Showroom Floor.

In 2024, Elso Cars joined forces with De Beers Autohaus – a strategic partnership that has elevated their offering to new heights. With a broader selection of high-quality pre-owned vehicles, a more experienced team, and enhanced customer service, Elso Cars continues to grow, driven by the same values that built the brand from day one.